Tuesday, October 26, 2010

Is Halloween a Trick or Treat for your Business?

While Halloween usually conjures up images of ghosts, goblins and all things frightening, here at SpaBooker, we like to think of this holiday as the perfect way to increase client traffic to your business by unveiling some frighteningly clever promotional ideas. Here, you’ll find just a few of the ways in which you can bring extra value to your holiday offerings.

By using social media and email marketing through SpaBooker, you could promote Mani/Pedi specials featuring Halloween themed designs to your clients; just in time for the holiday. This specialized nail artistry will provide a fun, timely way to promote your spa or salon’s creativity and exceptional service.

It’s important to create a fun, memorable experience for your clients. A "best costume" competition for customers featuring a first-place prize is a good way to attract Halloween business. You can also schedule a day where all staff are asked to dress in costume. On that day, why not provide treatment specials, or discounts on retail items? By using SpaBooker's built in social media features, you can alert your clients about the specifics of the competition and prize details as well as the one-day deals.

Finally, SpaBooker can also allow you to target specific customer groups with custom gift certificates. For example, contact frequent massage clients with a Halloween-themed gift certificates for discounted massages between now and October 31st.

And don’t keep your Halloween tales to yourself – tell us all about it. Send your frightening pictures and scarily profitable stories to us at We’ll feature the great and ghoulish on our website.

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