Friday, October 29, 2010

Hilton Makes a Splash with the Eforea Launch

Relax, unwind and enjoy the standard of excellence we have all come to expect from Hilton. That is exactly what spa industry executives and enthusiasts did last week at the launch event for Eforea, the new Hilton Spa brand. The event was held at the Hilton Short Hills, located in Short Hills, NJ.

SpaBooker’s own Dan Chandre, Vice President, Operations attended the event and said “if the Eforea spa at the Hilton Short Hills is any indication of how the brand will resonate throughout the industry, then it will undoubtedly be a huge success.”

The spa itself provides a warm, elegant, modern and strikingly beautiful atmosphere for its guests, says Chandre, it creates a sense of comfort and relaxation upon entering that continues throughout the spa experience.

Not to be outdone by the spa was the launch party itself. Hilton went all out to launch their new spa brand, inviting Bethenny Frankel of Real Housewives of New York and Bethenny Getting Married to hold a book signing and singer/songwriter Seal to perform for the crowd. The Eforea branding was incorporated into all aspects of the party, and the high impact logos will soon be familiar to spa goers worldwide.

During his speech, Dave Horton, Global Head of Hilton Hotels and Resorts said “Eforea has the potential to evolve the spa segment of our industry on a global scale.” And according to Chandre, “Hilton is off to a blistering start with this launch. The spa is beautiful, the concept makes sense and the opportunity exists.”

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