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Friday, October 29, 2010

Hilton Makes a Splash with the Eforea Launch

Relax, unwind and enjoy the standard of excellence we have all come to expect from Hilton. That is exactly what spa industry executives and enthusiasts did last week at the launch event for Eforea, the new Hilton Spa brand. The event was held at the Hilton Short Hills, located in Short Hills, NJ.

SpaBooker’s own Dan Chandre, Vice President, Operations attended the event and said “if the Eforea spa at the Hilton Short Hills is any indication of how the brand will resonate throughout the industry, then it will undoubtedly be a huge success.”

The spa itself provides a warm, elegant, modern and strikingly beautiful atmosphere for its guests, says Chandre, it creates a sense of comfort and relaxation upon entering that continues throughout the spa experience.

Not to be outdone by the spa was the launch party itself. Hilton went all out to launch their new spa brand, inviting Bethenny Frankel of Real Housewives of New York and Bethenny Getting Married to hold a book signing and singer/songwriter Seal to perform for the crowd. The Eforea branding was incorporated into all aspects of the party, and the high impact logos will soon be familiar to spa goers worldwide.

During his speech, Dave Horton, Global Head of Hilton Hotels and Resorts said “Eforea has the potential to evolve the spa segment of our industry on a global scale.” And according to Chandre, “Hilton is off to a blistering start with this launch. The spa is beautiful, the concept makes sense and the opportunity exists.”
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Tuesday, October 26, 2010

Is Halloween a Trick or Treat for your Business?

While Halloween usually conjures up images of ghosts, goblins and all things frightening, here at SpaBooker, we like to think of this holiday as the perfect way to increase client traffic to your business by unveiling some frighteningly clever promotional ideas. Here, you’ll find just a few of the ways in which you can bring extra value to your holiday offerings.

By using social media and email marketing through SpaBooker, you could promote Mani/Pedi specials featuring Halloween themed designs to your clients; just in time for the holiday. This specialized nail artistry will provide a fun, timely way to promote your spa or salon’s creativity and exceptional service.

It’s important to create a fun, memorable experience for your clients. A "best costume" competition for customers featuring a first-place prize is a good way to attract Halloween business. You can also schedule a day where all staff are asked to dress in costume. On that day, why not provide treatment specials, or discounts on retail items? By using SpaBooker's built in social media features, you can alert your clients about the specifics of the competition and prize details as well as the one-day deals.

Finally, SpaBooker can also allow you to target specific customer groups with custom gift certificates. For example, contact frequent massage clients with a Halloween-themed gift certificates for discounted massages between now and October 31st.

And don’t keep your Halloween tales to yourself – tell us all about it. Send your frightening pictures and scarily profitable stories to us at marketing@gramercyone.com. We’ll feature the great and ghoulish on our website.
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