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Tuesday, June 8, 2010

Promoting Online Booking

Online booking can play a crucial role in the success of your business, especially by attracting more customers. As a partner of SpaBooker, adding online booking to your website is as easy as copying and pasting a link. Once you add the booking engine to your website, it is time to inform your customers. The team at SpaBooker has a few tips for promoting online booking.

To start, update your voice mail recording to announce the option for online booking from your website. Also, create a sign for the front desk that attracts attention and update your business cards to include the web address where the customer can book online. An important trend to take advantage of is social networking sites such as Facebook and Twitter. This is an excellent way to keep your customers informed and promote your business at the same time. A few other ideas are to send out an email blast, advertise through radio and newspaper ads, or write a press release announcing your online booking. These are just a few simple ideas of promotional tools that will encourage online booking and keep your customers well informed. Online booking can really help your business, but only if you let your customers know that it’s waiting for them!
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2 comments:

Planet Massage said...

We'd love to book more online, but until the powers in charge at Spabooker make some changes to the system, we can’t guarantee that we don’t overbook. So we are forced to only allow online booking a day or so out, in case there is conflict. Unfortunately, the system does not have enough options for scheduling rooms that may be used in multiple ways. For example, we have a room that can be used for a couple, or two singles with a room divider. We can’t program the system to reflect that depending on the treatment, it might be one room, or it might be two rooms. Another stumbling block is that an "employee" has to be either freelance, or scheduled, but can not be both. Most of our people are both, sometimes scheduled, and sometimes on call. Thanks for all the updates though, the system is getting better for us at Planet Massage. http://www.PlanetMassage.com

Daniel Lizio-Katzen said...

@Planet Massage - I think your issue might be resolved by better use of Room Prioritization. If you make your double occupancy room the top priority for couples massages, and the last priority for single massages, then the online booking issues should be minimized.

Give us a call and we can walk you through a couple advanced scenarios.

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