Global Spa Summit. The 2010 summit took place in Istanbul, Turkey; an amazing city that straddles two continents and has thousands of years of history – including the ancient wellness tradition that brought us Hammams.
The Global Spa Summit’s topic this year was Bridges Worth Building (which was particularly apropos with the backdrop of the bridges over the Bosphorus Strait), and bridges were certainly built with topics ranging from how to improve retail attachment to the very latest in mapping the social graph. With keynotes by visionaries like Philippe Bourguignon, Dr. Howard Murad, Edie Weiner and many others, every session brought new insights and information. Saying that, if we had to pick one key takeaway, it would be that the summit truly engendered a sense of community amongst the attendees. More than once I heard people chatting about how the atmosphere at the summit was extremely upbeat and every participant was excited about the spa industry.
We’re already looking forward to next year.