Blog

Wednesday, December 22, 2010

'Tis the Season to Promote your Business


Ready or not the holidays are upon us and what better way to spread holiday cheer than with a SpaBooker gift certificate for your customers?

Providing a gift certificate for services and products at your spa or salon is a guaranteed way to increase sales and give your loyal customers a helping hand in their search for the perfect gift for that special someone. And the best part is your clients can buy them online in the comfort of their home or from their mobile device

If you are a little behind on your business preparation for the holidays, don’t worry. SpaBooker makes gift certificate generation easy and fun. With SpaBooker, you can either create your own customized gift certificate template, or choose from SpaBooker’s template gallery.. Either way, a gift certificate makes for a wonderful gift, and while you run this promotion, you will be giving yourself the best gift any business could ask for: an influx of sales and new customers and the start of plenty of new relationships.

Customizing your gift certificates to match the look and feel of your business or to show a little seasonal spirit is easy. To do so, visit the marketing tab, select the “Gift Certificate Templates” link, and click “Add Gift Certificate Template.” For more information about how to build your own templates, watch this video.

Start using gift certificates as a holiday promotional tool today! But don’t keep your success stories to yourself, share your festive and creative ideas with us by sending a quick email to marketing@gramercyone.com.

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Wednesday, December 15, 2010

Spread the Word and Enjoy the Benefits


At SpaBooker, we do our best to satisfy the needs of every one of our clients. As we continues to grow and expand, we want to give thanks where thanks are due and reward not only the newest members of the SpaBooker family, but also our loyal customers. If you are one of SpaBooker’s many happy users, help good news travel fast by telling your friends about your successful partnership with us. If one of your referrals becomes a SpaBooker customer, both you and your friend will be rewarded!

Once your friend signs a contract with SpaBooker, he/she will be given a 20% discount on the initial sign-up fee. What’s even better is that as soon as they have been a SpaBooker customer for three months you will be rewarded for your referral with either a valued Credit that can be applied to your SpaBooker monthly rate, or an American Express Gift Card, the choice is yours!

The bonus amount you receive depends on which SpaBooker level the person you referred signs up for:

If your friend signs up for a Professional Account, you will receive:

· $100 American Express Gift Certificate, OR

· $150 credit to your SpaBooker account

If your friend signs up for a Professional Plus Account, you will receive:

· $150 American Express Gift Certificate, OR

· $200 Credit to your SpaBooker account

If your friend signs up for an Enterprise Account, you will receive:

· $200 American Express Gift Certificate, OR

· $300 Credit to your SpaBooker account

If your friend signs up for an Unlimited Account, you will receive:

· $300 American Express Gift Certificate, OR

· $500 Credit to you SpaBooker account

Help your friends streamline their businesses by telling them about SpaBooker and enjoy a little extra money in your wallet! Its that simple!

Referring friends is easy, simply send us your referral’s name to marketing@gramercyone.com and we will take care of the rest!

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Monday, December 6, 2010

It's a Wonderful Time of the Year for Your Customers and Your Business


SpaBooker’s webinar series is back and ready to help you make the holidays extra special! This year we are presenting you with festive promotional ideas and holiday marketing tips to help give your business a little seasonal sparkle. Learn how SpaBooker can help you use the holidays to fill your appointment book, sell gift certificates and drive product sales. In this webinar, Dan Chandre, Vice President of Operations, will walk through the features of SpaBooker that allow you to easily maximize your sales. He will also show you how to promote holiday specials to both existing and new customers.

This webinar will show you how to make the most out of your SpaBooker account, from generating custom gift certificates that endorse seasonal specials, to using social media platforms like Facebook and Twitter to promote your holiday deals and discounts. So mark your calendars for this Wednesday, December 8th and learn some new tricks to help you grow your business:

• Creating custom holiday themed gift certificates to sell at retail or online
• Setting up specials and discounts that automatically apply at check -out
and when booking online
• Managing your gift certificate and card database
• Promoting your holiday specials through social media channels
• Using SpaBooker’s email marketing tools to mass email your customers

Don’t miss this opportunity to learn how to turn holidays into an experience your customers won’t forget and if you have any ideas of your own, share them with us at marketing@gramercyone.com.

When: December 8, 2010 at 2:00pm EST, 11:00am PST
Register: Click Here!
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Thursday, December 2, 2010

Take It Easy - Let SpaBooker Manage Group Buying Promotions for You!


Are you considering using Groupon, Living Social, GiltCity or a similar group buying promotion to drive new business? Are you excited but possibly a little worried that the sheer volume of new customers could be overwhelming? Help is at hand because SpaBooker can help make the process smooth and rewarding from start to finish.

Let’s use Groupon as an example: create a special promotion in SpaBooker that allows Groupon customers to book online and receive their discount automatically. When a new customer books their appointment online, their information and details are saved in the SpaBooker system, allowing you to convert a one-time visitor into a life-long customer.

Additionally, our online booking option will help to move the pressure of hundreds, potentially thousands of new clients off your phone lines, allowing your staff to provide your customers (both new and old) the attention and service they deserve. Some businesses have found that their peak times were being overrun by customers wielding vouchers from flash deal sites, but with SpaBooker, you can hand pick which appointment times are available to these customers, allowing you to drive new business to quieter times during the week.

Because SpaBooker is linked directly to Facebook and Twitter, news of your promotion will spread fast through your social media channels. And to make things even easier, SpaBooker automatically uploads and updates all daily vouchers. This handy feature lets you track customer usage so you can watch your business grow in real-time.

If you’re thinking about running a group buying promotion, let us know by emailing marketing@gramercyone.com. SpaBooker’s online booking and customer tracking tools will help with the heavy lifting.

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Thursday, November 18, 2010

ISPA Conference & Expo

Our team is back from a fun-filled few days at the 20th annual ISPA Conference & Expo in National Harbor, MD. The week was filled with great conversations and exciting new partnership opportunities with businesses and spas from all over the globe.

We made some great connections at ISPA and were very pleased to announce the expansion of the Booker platform through the creation of GramercyOne. Thankfully, there was still time to catch up with our current SpaBooker clients and hear about how our #1 online booking, CRM, POS and business management software has changed and improved their businesses.

ISPA was a huge success and the perfect way to close out an exciting year for SpaBooker. It was great to see everyone who stopped by the SpaBooker booth, we hope you had as much fun at the conference as we did. If you were unable to see us, or would like additional information about SpaBooker spa software, visit www.spa-booker.com and we will be happy to arrange an online demonstration.

To see photos from the show please visit our Facebook page. Let us know what you think with a comment!

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Wednesday, November 10, 2010

GramercyOne Launched to Grow Booker Platform

In the three short years since its inception, SpaBooker has evolved into the industry-leading software solution and is considered the SaaS provider of choice for spas globally. During the exciting growth of the platform and company we have delivered innovative products backed by great customer service. To maximize the platform’s potential and continue providing best-of-class service to our partners, we have created and launched GramercyOne. GramercyOne is the company under which our Booker platform will be developed and marketed. Today these products include SpaBooker, SalonBooker, FitnessBooker and OneBooker.

GramercyOne’s platform has already demonstrated significant success outside the spa industry and has been embraced by new audiences, including installations in medical, fitness, yoga, pilates and activity-focused businesses. In addition to growth across industries, the platform has been translated into nine languages and is in use in more than 30 countries around the world.

Our vision, as a company, is to help businesses achieve their potential through innovative, cloud-based technology solutions. We look forward to continue providing our partners with a market leading software platform that helps them to realize their potential.

If you have any questions about GramercyOne or any of the Booker products, please email them to marketing@gramercyone.com
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Thursday, November 4, 2010

Security - Take it Seriously

With thousands of clients worldwide processing hundreds of millions of dollars in transactions on a yearly basis, the security of our customers’ data is paramount to the service that GramercyOne / SpaBooker provides. Since security is such a critical part of any software solution, we thought we would take a minute to talk about four specific areas that any business should consider before choosing a system:
  • Data Security
  • Application Security
  • Network Security
  • Physical Security
Data Security
The security of your data is perhaps the most critical component of any system. Countless times we’ve seen this be the driving reason that a customer is considering new management software. Generally, and unfortunately, an owner will have had a hard drive or computer fail with all of their valuable customer data, and after experiencing that loss, they never want to experience it again.

Since our launch in 2007, SpaBooker has never experienced a data loss or data corruption incident. We ensure that this doesn’t happen by utilizing an n-tier system architecture. What this means is that we have multiple, redundant application servers, database nodes, and networking devices. All data is backed up nightly. Our policy is that we worry about redundancy and data backup so that our customers don’t have to.

Application Security
Due to the volume of transactions that flow across our platform, GramercyOne / SpaBooker is certified as a Payment Card Industry Data Security Standard (PCI-DSS) Level 1 audited organization. To attain this accreditation SpaBooker utilizes some of the most advanced technology available today for Internet security. For instance, when a user accesses our system using industry standard Secure Socket Layer (SSL) technology, our clients’ information is protected using both server authentication and data encryption, ensuring that their data is safe, secure, and available only to registered Users.

Additionally, SpaBooker utilizes triple factor authentication, which in plain English means that each user must enter an account name, unique user name and password each time they log in. SpaBooker does not use "cookies" to store other confidential user and session information, but instead implements more advanced security methods based on dynamic data, encoded session IDs, and even accessing IP addresses.

Network Security
GramercyOne / SpaBooker utilizes a multi-layered network infrastructure including multiple firewalls, routers, and switches. All devices within our production environment are monitored in real time by intrusion detection systems (IDS), discrete logging appliances, and actual people, 24 hours a day, 365 days a year.

In addition, every device within our production environment is subjected to multiple internal and external penetration tests per month. And , to top it off, SpaBooker has third party security auditors – sometimes referred to as “white hat hackers” – perform full, on and offsite, security testing on a regular basis.

Physical Security
At GramercyOne our core competency is creating the best scheduling and business management software in the cloud, not running a data center. As such we host with Rackspace Hosting one of the best hosting providers on the planet. Rackspace is a PCI-DSS Level 1 and SAS70 certified provider that utilizes state of the art physical security precautions including:
  • Keycard protocols, biometric scanning protocols and round-the-clock interior and exterior surveillance monitor access to every one of Rackspace’s data centers.
  • Every data center employee undergoes multiple and thorough background security checks before they're hired.
  • Should a total utility power outage ever occur, all Rackspace data centers' power systems are designed to run uninterrupted, with every server receiving conditioned UPS (Uninterruptible Power Supply) that are N+1 redundant, with instantaneous failover if the primary UPS fails.
  • Every data center's HVAC (Heating Ventilation Air Conditioning) system is N+1 redundant. This ensures that a duplicate system immediately comes online should there be an HVAC system failure.

At GramercyOne we serve the service industry and we believe strongly that our partners should be able to use a system that allows them to spend more time with their customers, instead of worrying about their software. If you have any questions about this article or about our security policies and procedures, don’t hesitate to reach out to me at daniel.lizio-katzen (at) gramercyone.com.
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Friday, October 29, 2010

Hilton Makes a Splash with the Eforea Launch

Relax, unwind and enjoy the standard of excellence we have all come to expect from Hilton. That is exactly what spa industry executives and enthusiasts did last week at the launch event for Eforea, the new Hilton Spa brand. The event was held at the Hilton Short Hills, located in Short Hills, NJ.

SpaBooker’s own Dan Chandre, Vice President, Operations attended the event and said “if the Eforea spa at the Hilton Short Hills is any indication of how the brand will resonate throughout the industry, then it will undoubtedly be a huge success.”

The spa itself provides a warm, elegant, modern and strikingly beautiful atmosphere for its guests, says Chandre, it creates a sense of comfort and relaxation upon entering that continues throughout the spa experience.

Not to be outdone by the spa was the launch party itself. Hilton went all out to launch their new spa brand, inviting Bethenny Frankel of Real Housewives of New York and Bethenny Getting Married to hold a book signing and singer/songwriter Seal to perform for the crowd. The Eforea branding was incorporated into all aspects of the party, and the high impact logos will soon be familiar to spa goers worldwide.

During his speech, Dave Horton, Global Head of Hilton Hotels and Resorts said “Eforea has the potential to evolve the spa segment of our industry on a global scale.” And according to Chandre, “Hilton is off to a blistering start with this launch. The spa is beautiful, the concept makes sense and the opportunity exists.”
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Tuesday, October 26, 2010

Is Halloween a Trick or Treat for your Business?

While Halloween usually conjures up images of ghosts, goblins and all things frightening, here at SpaBooker, we like to think of this holiday as the perfect way to increase client traffic to your business by unveiling some frighteningly clever promotional ideas. Here, you’ll find just a few of the ways in which you can bring extra value to your holiday offerings.

By using social media and email marketing through SpaBooker, you could promote Mani/Pedi specials featuring Halloween themed designs to your clients; just in time for the holiday. This specialized nail artistry will provide a fun, timely way to promote your spa or salon’s creativity and exceptional service.

It’s important to create a fun, memorable experience for your clients. A "best costume" competition for customers featuring a first-place prize is a good way to attract Halloween business. You can also schedule a day where all staff are asked to dress in costume. On that day, why not provide treatment specials, or discounts on retail items? By using SpaBooker's built in social media features, you can alert your clients about the specifics of the competition and prize details as well as the one-day deals.

Finally, SpaBooker can also allow you to target specific customer groups with custom gift certificates. For example, contact frequent massage clients with a Halloween-themed gift certificates for discounted massages between now and October 31st.

And don’t keep your Halloween tales to yourself – tell us all about it. Send your frightening pictures and scarily profitable stories to us at marketing@gramercyone.com. We’ll feature the great and ghoulish on our website.
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Thursday, September 30, 2010

Spa Insight-Looking at SpaBooker Performance Indicators (SPIs)

Here at SpaBooker, we like to take the time to look at some of the key indicators that impact our clients’ businesses. This invaluable insight allows us to look at how the SpaBooker platform can be used to drive these SPIs and help our clients use them to move their businesses in the right direction. These recent performance indicators are based on aggregate data across almost 1,500 SpaBooker partners over the first half of 2010.

We are seeing an increase in membership programs overall but many businesses have yet to implement one. Membership programs drive more retail business: Businesses without membership programs average 14% retail spend, whereas businesses with programs average over 25%.

Specials and discounts are also popular with our partners’ members. 6% of members used specials available only to them and 8% used generally-available specials. Our suggestion: businesses should create more member-only specials, which in turn will increase the value of membership benefits and sign ups.

Across the board, spa retail revenue as a percentage of total revenue is 8%, which is around the industry average. Across a sample of over 600,000 services tracked on the SpaBooker network, the breakdown by service type was:

We respect the privacy of our partners; therefore SpaBooker only analyzes and publishes data in aggregate. We hope the SPIs mentioned will provide you with insight into the business results of spa and wellness operations around the globe and how SpaBooker is contributing to those results.

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Tuesday, September 21, 2010

SpaBooker Version 6.3 Released

We’re excited to announce that the latest version (6.3) of the “Booker” platform has been released.  In this release we have introduced many new personalization and ease of use features, including:
  • More functionality in the marketing section
  • Extended Twitter and Facebook integration
  • New appointment types
  • Extended CRM functionality
  • 100s of other features and enhancements
As usual, the full list of features and enhancements can be found upon logging in to the system
or in our support section.  Let us know what you think!
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Tuesday, September 14, 2010

Putting a Positive Spin on Cancellations and No-Shows

Cancellations and no-shows can be a nightmare for service based businesses anywhere in the world. But with SpaBooker it doesn’t have to be that way. There are a number of steps that you should be taking, which will minimize the number of cancellations and deal effectively with the inevitable no-shows that you just can’t avoid.

First, make sure you confirm all appointments. The very best way to do this is to call each client, but you may not have a receptionist with the time to do that, so use SpaBooker’s automatic email confirmations to do it for you.

It’s crucial that you have a clear cancellation policy and that your clients are aware of it when booking. SpaBooker provides the platform to create the policy and will also ensure that it is agreed to prior to your clients booking online (which will also help you fight the inevitable charge backs).

So, how should you set up your cancellation policy? Luckily SpaBooker has built in tools that will guide you through setting the rules in terms of who it applies to, when to apply the fee (X hours before appointment), how much the fee is, if there is a different fee for no-shows, and any class cancellation fees.

Next, you will need to write the text that your customers see during the online booking process and in your email communications. For example:

Spa del Tranquillo values your business and appreciates your understanding with regards to our cancellation policy. Please respect our schedule by honoring your appointments. If you do need to cancel, please provide a minimum of 24 hours notice. If you are unable to provide at least 24 hours notice, please contact us. If we cannot rebook the appointment, you will be charged 100% of the service cost.

For a detailed step-by-step guide to setting your cancellation policy up in SpaBooker, click here to read our Tuesday Tip. Tuesday Tips are SpaBooker’s weekly email to all our clients, which cover support hints and advice. Next Week’s tip will look at how to charge for cancellations through SpaBooker.

Finally, SpaBooker’s built in social media features can help you rebook canceled appointments. As soon as the cancellation happens, use SpaBooker to post to Twitter and to your Facebook page and your clients will hear about the availability – you could even offer an incentive or promotion to accompany the appointment. For a more detailed look at SpaBooker and social media, don’t forget to sign up for tomorrow’s webinar: Social Media and Your Business II: The Next Level.
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