Blog

Friday, March 4, 2011

We've Moved...and Upgraded!


Come check out our new GOtalk blog! Because SpaBooker is now a product of GramercyOne, we have moved our blog, but don't worry, along with the move, came a significant upgrade and an exciting new layout! So come on over and see our great new educational content from community ambassador and industry guru, Lisa Starr! Lisa will be publishing blogs for GOtalk featuring content on industry trends, events and best practices for your business along with the SpaBooker technology and software updates you have come to know and love from the SpaBooker Blog.
Don't hesitate to come see what Lisa Starr and the collective SpaBooker / GOtalk team have in store for you!
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Wednesday, February 23, 2011

GramercyOne Achieves Starr Status

At GramercyOne, we are committed to finding new ways to help you run your business more efficiently, and that’s why we are proud to announce our new partnership with Lisa Starr, spa & beauty industry consultant extraordinaire.
Lisa Starr will not only become GramercyOne’s GOtalk guest blogger, but will also run a free monthly webinar which will detail tricks of the industry trade and be open to clients and non-clients alike. Lisa’s blogs will concentrate on the beauty and wellness industry, offer business advice and provide coverage of events, trade shows, and conferences.

Lisa brings over 30 years of industry-specific experience as a consultant, educator and writer to GramercyOne through GOtalk. Lisa also works for Wynne Business, a leading spa consulting and education company. Among other things, Lisa’s expertise lies in business operations and finances, sales and marketing, inventory management, human resource development, and business process improvement. She is a well-known speaker within the trade show circuit and is a frequent contributor to industry publications.

Lisa’s first webinar “Compensation Crackdown” will be held Wednesday, March 2, 2011 at 2pm EST. Tune in to hear all about how to optimize compensation structures within your business – simply click here to register.
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Friday, February 18, 2011

Are You Using Social Media for Your Business?


You should be. At GramercyOne we’re fully aware how busy you are, and want to help make your life easier. That’s why we’ve started ‘Marketing Services.’ It’s our way of helping you make more money, save time and keep driving business back to your spa or salon, time and time again. There are several ways you can do this through the Booker software; and if you need a little helping hand, or you simply don’t know where to start – we’re here for you.
No matter your business’ size or budget, we have an a la carte menu of services for you. We can help in a variety of ways, with social media, custom gift certificates, internet footprint reporting, website creation, email marketing, online surveys and booking engine customization – you simply choose the services you need.

Social media is a great way to generate followers and promote your business virally – spas and salons everywhere are using it right now. So, just say the word and the GramercyOne Marketing Services team will set up your Facebook business page and Twitter account and link them to your SpaBooker system, all for just $149!

GramercyOne’s Marketing Services Team can start helping you grow your business immediately, start today by emailing us your company name and contact number to marketing.services@gramercyone.com.
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Thursday, February 3, 2011

New Year, New Release – Say Hello to SpaBooker 7.0!

GramercyOne’s Booker platform has just undergone its latest update and we’re excited to let you know about some of the great new additions and improvements. Don’t forget that every time we release a new version of our platform, if you’re a client, you receive it automatically. That’s the beauty of cloud-based software – we make the changes and they appear right before your eyes. Please don’t forget that with every release, we have comprehensive release notes that link to videos and supporting documentation. 

So, what’s new in 7.0?
  • Print Product Barcodes – now you can easily print barcode and inventory labels directly from within the product and inventory section.
  • Flexible Packages – Ever need to substitute a service for something else in a package? Well now you can do it easily. Administrators can choose which services can be substituted.
  • Live chat for support – This is a great new way for you to get support directly from your Booker system. A link to the new live chat functionality has been added to the help and support menu.
Those are three great reasons to love our new 7.0 version, but there are hundreds of other smaller changes that were made to improve the speed and functionality of the system.

And, perhaps most exciting of all, look for our new mobile business functionality (including reservations and payment) to launch in the middle of the month for Apple iPhone, iTouch, Android and some Blackberry devices!
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Tuesday, February 1, 2011

Give a Little Love to Your Business this Valentine’s Day


Why not use the day-of-love to give a little extra to your business? With Valentine’s Day just two weeks away, now is the perfect time to start thinking about how you can drive business around the holiday. Short on ideas? Don’t worry, the GramercyOne team is here to help you find unique and useful ways to promote your business this Valentine’s Day.

If you’re planning on using Groupon, LivingSocial, or another group buying site, we can help you manage your special group promotions and ensure that you direct all the new business to the times of the day and days of the week that best suit your business.

You can also take this opportunity to offer a Valentine’s Day special for couple’s treatments. Also, don’t forget to link your Facebook or Twitter accounts to your SpaBooker account too help publicize your specials. If you need help with this, just let us know. Another way to make Valentine’s Day a more successful business day is to use your social media presence to promote Gift Certificate sales. This is a great way to easily reach a large number of potential customers, and SpaBooker makes it easy! Feeling creative? With SpaBooker, you can even design custom Gift Certificates templates. To learn more, click here and read a SpaBooker Blog post on creating Gift Certificates.

Valentine’s Day will be here before you know it, so don’t miss an opportunity to increase revenue and drive new clients to your business.

Have a Success Story? Don’t keep it to yourself, send your stories to marketing@gramercyone.com and we’ll help publicize it!
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Wednesday, January 12, 2011

Personalize Receipt Messages with SpaBooker


As we welcome a new year and a new chance to improve your business, the GramercyOne SpaBooker team would like to clue you in on a lesser-known feature that allows you to make your business a little more personal . Personalized invoice or receipt messages are a great way to reinforce your branding, communicate deals with clients, or help promote a friendly atmosphere.
In addition to being unique and creative, adding a customized message to the bottom of customer invoices and receipts is simple and takes just a few seconds with SpaBooker. You can write a custom message to your clients, import your business’ logo and name, or easily import a picture from the internet . No matter which route you choose, providing a customized message on a client’s invoice or receipt is a simple, thoughtful touch that your clients will appreciate.
To start adding customized messages today, simply log into your SpaBooker account, visit system settings, then select payment settings, scroll down to the receipt section to create a customized receipt or invoice! For more information click here to watch a video on customizing your receipts and invoices.
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Wednesday, December 22, 2010

'Tis the Season to Promote your Business


Ready or not the holidays are upon us and what better way to spread holiday cheer than with a SpaBooker gift certificate for your customers?

Providing a gift certificate for services and products at your spa or salon is a guaranteed way to increase sales and give your loyal customers a helping hand in their search for the perfect gift for that special someone. And the best part is your clients can buy them online in the comfort of their home or from their mobile device

If you are a little behind on your business preparation for the holidays, don’t worry. SpaBooker makes gift certificate generation easy and fun. With SpaBooker, you can either create your own customized gift certificate template, or choose from SpaBooker’s template gallery.. Either way, a gift certificate makes for a wonderful gift, and while you run this promotion, you will be giving yourself the best gift any business could ask for: an influx of sales and new customers and the start of plenty of new relationships.

Customizing your gift certificates to match the look and feel of your business or to show a little seasonal spirit is easy. To do so, visit the marketing tab, select the “Gift Certificate Templates” link, and click “Add Gift Certificate Template.” For more information about how to build your own templates, watch this video.

Start using gift certificates as a holiday promotional tool today! But don’t keep your success stories to yourself, share your festive and creative ideas with us by sending a quick email to marketing@gramercyone.com.

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